Email Modules

The agency I worked at was tasked with completely restructured how we designed and developed emails for the client. Instead of using a template-based approach, we designed a modular system to make each email more varied and individualized for each campaign or line of business.

I collaborated with the Creative Director to lay out the new modules, with a particular focus on mobile-first design, and then programmed all 40+ modules. I tested each module using Litmus to ensure compatibility with any configuration or color variation.

We delivered both Photoshop versions of each module, in desktop and mobile layouts, as well as all the coded modules for the client to use internally and share with other agencies working within their system. Additional modules were created and adapted as needed, and the system evolved to include dynamically pulled modules based on different customer variables.