desktop mockup of Figma wireframes for Fall Trends page
Fall Trends Initial Concepts
desktop mockup of Figma wireframes for Fall Trends page
Fall Trends Final concept with image placements
desktop mockup of Figma wireframes
Collection page concepts in figma
wireframe sketches on lined paper
Collection page wireframe sketches
wireframe sketch on paper compared to Figma wireframe
Collection page sketch and figma comparison
old layout versus new templates

New Era Cap-Only Landing Pages

  • Category: Digital Design and Content Strategy
  • Company: New Era Cap

New Era Landing Pages

Working with the Creative Director, I helped wireframe module layouts for elevated yet streamlined collection landing pages. Many of our campaigns involve only headwear, creating a need for pages that are more refined than previous iterations. We utilized Shopify sections already available in our customizer, which would allow for setting up new pages internally with minimal coding experience.

I began by sketching new modules on paper and incorporating existing ones. I aimed to provide a variety of options in case we decided to develop additional modules for future use.